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| Anker Shakes Up Vietnam’s Charging Scene With Next-Gen Devices |
Ho Chi Minh City buzzed with excitement last week as Anker Innovations, the leading consumer electronics company, unveiled its latest charging innovations at the “Anker New Product Launch 2024 - Charge Your Way” event. From wireless chargers to power banks, Anker’s new lineup delivers unparalleled speed, efficiency and convenience for the country’s growing base of tech-savvy users.
The launch event, held at Caravelle Saigon Hotel on October 15th, drew crowds eager to witness Anker’s newest charging solutions firsthand. Most notably, the company introduced its Anker NPI (New Product for iPhone) and Anker Prime product lines, designed to charge iPhones and multiple devices seamlessly. Anker also premiered its budget-friendly Anker Zolo series in Vietnam for the first time, making next-gen charging accessible to wider demographics.
“As part of Anker’s global growth strategy, we see Vietnam as a crucial market due to the country’s rapid digital transformation and rising demand for high-tech products,” said Tiffany Zhu, General Manager of Anker Vietnam. “We’re proud to provide Vietnamese consumers with premium charging devices that combine international expertise with deep insights into local user needs. With strategic investments in new product lines, Anker will continue cementing its position in Vietnam’s market.”
Anker NPI Line Wows With MagSafe And 2x Faster iPhone Charging
The showstopper of the event was Anker’s new NPI line built exclusively for iPhones. Featuring an elegant white aesthetic and Anker’s advanced MagSafe technology, NPI devices charge iPhones magnetically and up to 2x faster than before.
Capitalizing on Apple’s new Qi2 standard, NPI chargers deliver 15W of wireless charging power - a huge upgrade from the previous 7.5W ceiling. This enables remarkably fast and convenient charging for iPhone 12 models and beyond.
A standout NPI product is the Anker MagGo Wireless Charging Station, a 3-in-1 foldable stand capable of simultaneously charging an iPhone, AirPods and Apple Watch. Its compact, lightweight design makes it ideal for travel and declutters workspaces by consolidating multiple chargers and cables.
For portability, the super-slim Anker MagGo Power Bank packs a 10,000 mAh capacity and 15W MagSafe charging for iPhones. It’s Anker’s thinnest power bank ever, providing reliable on-the-go power without the bulk.
Rounding out the NPI lineup, the Anker MagGo Wireless Charger Stand and Anker MagGo Magnetic Case with Stand utilize Apple's Magnetic Power Profile (MPP) technology for steady, optimized iPhone charging. Their 360-degree rotating kickstands let users adjust viewing angles during video calls and media consumption without disrupting the charge.
Anker Prime Solutions Unlock Universal High-Speed Charging
Anker also unveiled its premium Anker Prime series for tech enthusiasts who demand fast, universal charging. A key feature of Prime chargers is Intelligence Control technology, which identifies devices to deliver optimized power without adapters.
Sleek LED displays provide real-time power and charging data, while physical dials let users fine-tune output wattage quickly and precisely. This ensures every device gets tailored fast charging up to 140W via advanced standards like Power Delivery and PowerIQ 3.0.
Despite their compact size, Anker Prime chargers effortlessly power phones, tablets, laptops and more. For those juggling multiple devices, Prime solutions like the 4-port Anker 737 Charger (120W) prevent charging bottlenecks and cut down cable clutter.
Anker Zolo Debuts Colorful, Budget-Friendly Chargers For Vietnamese Youth
No Anker launch would be complete without pushing boundaries. Enter Anker Zolo - a vibrant, youthful brand of charging accessories tailored for Vietnamese users on a budget.
While Zolo devices charge rapidly thanks to PowerIQ 3.0 and Power Delivery, their real edge is fun, expressive aesthetics. Vibrant colors and patterns let users show off their style for less. Compatibility with both phones and laptops also provides flexibility when picking a charger.
“Our dedicated online stores on Lazada, Shopee and TikTok Shop not only offer exclusive discounts on Zolo and other Anker products, but also enable quick, seamless delivery for Vietnamese shoppers,” remarked Zhu.
Strategic Distribution Partnerships Increase Anker’s Local Presence
To meet surging local demand, Anker has expanded its Vietnamese distribution network through a strategic alliance with Viettel Distribution. This milestone will help Anker authenticate devices reach more outlets and consumers nationwide.
“We’re proud to partner with Anker in bringing Vietnam the latest and greatest in charging technology,” said Pham Tien Tuyen, Director of Viettel Distribution. “While Anker keeps delivering innovative new charging solutions tailored for Vietnamese users, Viettel Distribution will facilitate getting those products to dealers and customers quicker and more efficiently.”
Shoppers can find Anker’s official product lineup at reputable local retailers like Viettel Stores, The Gioi Di Dong, FPT Shop and CellphoneS. Anker is also aggressively developing its online sales channels via Lazada, Shopee, TikTok Shop and other major e-commerce platforms.
“Between our next-gen charging innovations and strengthened local distribution, this launch represents an exciting milestone for Anker Vietnam,” said Dinh Tuan Anh, Anker's Vietnam Sales Director. “We can’t wait for Vietnamese consumers to experience our latest charging advancements engineered specifically with their needs in mind.”
With game-changing new releases spanning portable power banks, stands, wall chargers and more, one thing’s for certain - Anker continues charging ahead as the leader in charging solutions. From mainstream 15W iPhone charging to 140W multifunctional chargers, Anker’s newest lineup has Vietnamese users covered across all charging needs.